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Women's Lifestyle Brand

A sustainability-driven sister label launched to expand upon the Johnny Was aesthetic from concept through to production to include contemporary women’s RTW, activewear and lounge categories with an emphasis on fabric circularity, quality and comfort.

Sampling

Construction Callouts

Lineplan & Design

Inspired by the unusual and the ordinary, by the colors both preserved and interpreted in Mother Nature, and by the evolution of our global footprint initiatives.

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©2025 by Emily R. Moore

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